In April, we go from the sidelines to the engine room. Why it's time for marketing to drive growth at Kiwi tech companies. Compared to our US counterparts, we Kiwi tech marketers don't play a central enough role in fueling growth - at least that’s according to data from the latest Market Measures study of sales and marketing by New Zealand hi-tech companies. Owen Scott, Managing Director, Concentrate. Building on over nine years of data from the survey, Owen Scott…