Founders may be leaving a lot of money on the table by not understanding how to leverage and mitigate risk around their intangible assets in order to drive a higher valuation for the company. Today, more than 98% of the value of most technology and start-up companies is in their intangible assets (things like patents, brands, confidential information and trade secrets). Yet these critical assets are typically off balance sheet and are not represented in profit and loss statements or…