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May 2022
Introduction to Knowing your Customer and your Market workshop | HealthTech Activator
$50
The HealthTech Activator’s (HTA) next in-person market validation workshop, an Introduction to Knowing your Customer and your Market, takes place on 24-25 May in Auckland. Workshop overview This interactive workshop will help you: Reframe an offering from a product- or technology-centric perspective to a customer-centric perspective; Create a Job-To-Be-Done customer motivation canvas; Create a value proposition based on customer problems and challenges; Create a set of customer attribute assumptions to be validated; Manage data collection for validation. The workshop is…
Find out more »November 2022
HealthTech Activator workshop – Increasing the Value of your Healthtech Company
Our upcoming HealthTech Activator in-person workshop - Increasing the Value of your Healthtech Company - will provide participants with an overview of the relevant principles, concepts, and practical considerations for bolstering the value of their healthtech business. This workshop will cover: Identifying intangible assets, namely resources and capabilities, that can potentially create a value advantage Discussing the various legal mechanisms to capture, protect, leverage and enforce intellectual property rights Managing other factors specific to healthtech for maximising value and opportunities…
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