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This month we’re looking for your insights on the talent shortage and what storytelling tools you need to attract skilled talent and help your business grow.
This month it was revealed that New Zealand’s brand value has increased to US$248 billion, up 11% since before the pandemic. We currently rank 21st on the soft power index globally.
So what does this mean for you? Your New Zealand way of doing business and origin story have value in international markets, and the Tech Story initiative is all about helping you to use them to grow your impact.
Keep reading for tips and tricks on how to leverage our national story and use the sales and marketing toolkit, and to participate in two surveys that will help shape Tech Story activations both on and offshore.
The Tech Story Team
Surveys: Talent shortage & Storytelling skills
Talent Shortage Survey
We need more detail about how the global skills shortage is affecting you and your business.
Please complete the survey below so we can maximise the impact of Tech Story activities
Storytelling Tools Survey
We want to know what marketing and storytelling upskilling tools you would find useful, and more importantly, what you would actually use!
Complete this survey and you could win a 1-on-1 coaching session with a brand and marketing
expert, thanks to NZ Story.
Share your Tech Story
For the next phase of the Tech Story initiative, we’re looking for NZ tech companies that see tomorrow first. Is that you? Please reach out and tell us a little bit about you, your purpose-driven tech, and your plans for global expansion.
Read more: See Tomorrow First: October Update
Know more about Tech Story: New Zealand Tech and Innovation Story
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