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Wellington Tech Marketers – May Workshop

In April, we go from the sidelines to the engine room.

Why it’s time for marketing to drive growth at Kiwi tech companies.

Compared to our US counterparts, we Kiwi tech marketers don’t play a central enough role in fueling growth – at least that’s according to data from the latest Market Measures study of sales and marketing by New Zealand hi-tech companies.

Market Measures; Concentrate
Owen Scott, Managing Director, Concentrate.

Building on over nine years of data from the survey, Owen Scott from Concentrate, (one of the survey’s organisers) will present this data and other insights on how tech marketers can become the engine room of growth in our tech businesses. Owen will take a deep dive into our Sales & Marketing spending habits (versus where we maybe should be).

A great learning session – come prepared to be surprised.

Why not bring your CEO with you – they might put you in the driving seat after this.

Spaces are limited so we highly recommend that you get in quickly!

About Market Measures

Market Measures was founded in 2009 by Concentrate as a national study that benchmarks the sales and marketing activity of New Zealand’s technology companies. Since that time Market Measures has built a strong body of knowledge, confirmed some assumptions, and disproved others.

The aim of this survey is to give Kiwi technology companies useful information for planning their sales and marketing strategies. Since 2011 Swaytech has supported Concentrate in producing Market Measures.



May 01
11:45 am - 1:15 pm
Event Category:


Press Hall, Wellington
Level 4, Intergen Press Hall, 80 Willis Street
Wellington, 6011 New Zealand