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The first B2B Technology (ANZ) HUG

This is a new HubSpot user group (HUG) for HubSpot members across Australia and New Zealand, led by HubSpot Diamond Partner Concentrate. The HUG is designed for B2B technology companies and how they can best leverage their HubSpot platform for growth. We regularly hold events that help HubSpotters share and learn more about the platform.

This is a must-attend virtual event for all HubSpot users from the B2B tech space who are looking to advance their knowledge of marketing automation – what best practice looks like, and how to make it work for your business. It’s also a valuable opportunity for anyone considering investing in the platform, as you’ll get an in-depth look at how to leverage HubSpot for marketing automation.


8 ways to maximise the value of your marketing automation with HubSpot 

Are you getting the most out of marketing automation? Marketing automation is a powerful tool but to really benefit from the technology, you need a good understanding of best practices, as well as knowing the tool inside and out. In this HUG, you’ll learn how to leverage HubSpot’s marketing automation to streamline your marketing efforts and make your sales and marketing teams more efficient.

There will also be a section on new HubSpot updates and products, as well as a Q&A to wrap things up.



Achan Bedi – Concentrate – Head of Inbound Marketing


Achan has over 15 years of experience in Marketing and Sales roles for technology companies, including marketing technology implementation and advisory for Kiwi tech companies. He has been working with the HubSpot platform for more than six years and is recognised in the HubSpot community for his expertise and thought leadership.


12:00 PM Introduction – Meet our Head of Inbound Marketing

12:05 PM Presentation – 8 ways to maximise the value of your marketing automation with HubSpot

12:30pm  HubSpot Product Updates – Some tips and tricks to HubSpot

12:40pm Q&A – Ask Achan



Oct 20
12:00 pm - 1:00 pm
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Is this event run by the Tech Alliance?
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