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This event is hosted by the Marketing Association and Privacy Commissioner.
AI-powered algorithms, dark patterns, intrusive remarketing, convoluted privacy statements, and data breaches. Privacy specialists (and consumers) are increasingly worried about what big businesses and brands globally are doing with consumers’ personal information. And governments around the world are tightening privacy laws.
For marketers, protecting customers’ data privacy should be equally as important as your brand. The risk to your brand reputation is too high to ignore the impact of privacy concerns on consumers’ trust. But are we overreacting with overly restrictive legislation?
As part of Privacy Week 2023, the Marketing Association is holding a free webinar to help you understand “The Great Trade-Off: Balancing Privacy and Trust”.
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