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Introduction to Knowing your Customer and your Market workshop | HealthTech Activator

The HealthTech Activator’s (HTA) next in-person market validation workshop, an Introduction to Knowing your Customer and your Market, takes place on 24-25 May in Auckland.

Workshop overview
This interactive workshop will help you:

  • Reframe an offering from a product- or technology-centric perspective to a customer-centric perspective;
  • Create a Job-To-Be-Done customer motivation canvas;
  • Create a value proposition based on customer problems and challenges;
  • Create a set of customer attribute assumptions to be validated;
  • Manage data collection for validation.

The workshop is aimed at early stage healthtech companies, or companies that would like to have a fresh look at their market and how they have validated it to date. It is run by Dan Hansen and Will Perry from Apagie, who use their cross-industry experience to give companies the right processes and perspectives for successfully commercialising their health technology.

At a cost of $50 per person, the workshop includes two half-days (afternoon followed by morning).

Event details

  • Pre-session 1: pre-reading from an information package shared in the week before and an online introduction consultation from the facilitators
  • Sessions 1 & 2: Tuesday 24 May, 1pm-4pm (includes afternoon tea)
  • Sessions 3 & 4: Wednesday 25 May, 9am-12:00pm (includes morning tea and lunch)

As part of registering for this workshop you commit to attending both days. Attendance is limited to seven companies, with a maximum two attendees per company.


Here’s what others are saying about the workshop:


“The workshop introduced an excellent framework and toolbox to better understand our market, dig a few layers deeper, and define what is really driving their decisions. It was also great to hear some of the challenges and opportunities fellow Canterbury Medtech companies were facing.”
Swallowing Technologies, attended in April 2022




May 24 - May 25
1:00 pm - 12:00 pm
Event Type


Callaghan Innovation
Callaghan Innovation, Textile Centre 1 Watt Street, Parnell, Auckland 1052, New Zealand