Introduction to Knowing your Customer and your Market workshop | HealthTech Activator

Workshop overview
This interactive workshop will help you:

• Reframe an offering from a product- or technology-centric perspective to a customer-centric perspective;
• Create a Job-To-Be-Done customer motivation canvas;
• Create a value proposition based on customer problems and challenges;
• Create a set of customer attribute assumptions to be validated;
• Manage data collection for validation.

The workshop is aimed at early stage healthtech companies, or companies that would like to have a fresh look at their market and how they have validated it to date. It is run by Dan Hansen and Will Perry from Apagie, who use their cross-industry experience to give companies the right processes and perspectives for successfully commercialising their health technology.

At a cost of $50 per person, the workshop includes two half-days (afternoon followed by morning).

• Pre-session 1: pre-reading from an information package shared in the week before and an online introduction consultation from the facilitators
• Sessions 1 & 2: Tuesday 24 May, 1pm-4pm (includes afternoon tea)
• Sessions 3 & 4: Wednesday 25 May, 9am-12:00pm (includes morning tea and lunch)

As part of registering for this workshop you commit to attending both days. Attendance is limited to seven companies, with a maximum two attendees per company.