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Digitally Speaking: Brand and marketing strategies
This event is not run by an association in the Tech Alliance, but may be of interest to some members.
Part of the Digitally Speaking Series
Brand and marketing strategies
This Digitally Speaking event will give you the insights and tools to build a brand that resonates online. Digital platforms can massively amplify your marketing reach and translate to increased sales and customer retention – but your decisions need to be driven by a smart, cohesive marketing strategy.
You’ll hear practical advice from global leaders in digital brand and marketing strategies and gain inspiration from case studies with New Zealand companies. Speakers include Ruby Grant, Heilala Vanilla’s GM Brand and Marketing talking about living up to your brand promise and value proposition and David Bell, Co-Founder and President of the Idea Farm Ventures on driving demand with data and difference.
The Digitally Speaking event series is your opportunity to learn from global leaders in digital commerce and transformation. After each session there will be a chance to ask questions and, if you’re attending in person, you’ll be able to network with other businesses and compare notes on your digital successes and challenges.
Date: Thursday 19th November, 2020
Time: 10am to 12.30pm
Location: Join the event virtually or live in-studio (Auckland only).