Know It: Build your brand foundations

When you’re taking your business to the world, you need to be sure your brand is strong enough to compete in a crowded export market. This means getting to the heart of what your business stands for.

In this special webinar event, our brand experts will explore how to get the foundations of your brand right, so you can be more confident it will succeed offshore.

This is the first event in our Brand Capability webinar series. Based on our simple brand building tool, Know It, Show It, Grow It, it’s designed to help you build a brand that will connect with customers and get cut-through overseas.

In this interactive webinar, our brand experts will look at what forms the foundations of a powerful, cohesive, convincing export brand, drawing on case studies from other successful New Zealand businesses.

You’ll learn how to build a strong brand strategy from the ground up, how to identify what makes your business special, and how to articulate your business’s purpose, vision, mission and values.

You’ll also get advice and lessons learnt from another Kiwi company, based on their own brand building journey.

The webinar will finish with an open Q&A session.

Speakers

• Stuart Braxton | Brand Strategist, Director & Advisor
• Peter Robinson | Founder, Orchard County Marketing
• Niki Pedder | Chief Innovation Officer, Echo